What makes us think, feel, and behave the way we do?
I'm Ziana de Bethune, a certified CBT Practitioner, speaker, and author with a lifelong fascination with human behaviour. I've spent years studying psychology, neuroscience, and the strange little things our brains do—especially the things that make us stop and ask: “Why in the world do we do that?”
I like evidence. I like asking questions. And I particularly like finding out that something I thought I understood is considerably more complicated than I expected.
That's where the rabbit holes begin.
Ziana
There's usually more going on beneath the surface.
Why do we keep checking our phones when we don't actually want to?
Why do we procrastinate on things we genuinely want to accomplish?
Why do certain people seem to get under our skin?
Why do we sometimes do things that make absolutely no sense—even to ourselves?
Human behaviour is rarely random. There are reasons for the strange, frustrating, funny, and surprisingly predictable things we do.
You might be surprised at what we find "down the rabbit hole."
THE DOPAMINE DUNGEON 7-DAY EXPERIMENT
100% FREE. This is my gift to you. No strings attached. Literally. No sign-up required. No BS.
30 pages. Full-colour graphics. Seven hands-on, CBT-informed behavioural experiments.
What happens when you stop judging your phone use and start paying attention to it?
Over seven days, you'll explore the moments before you reach, what happens when your phone isn't immediately available, boredom, notifications, future goals, offline rewards, and—ultimately—the space between impulse and choice.
With reflection questions, generous writing space, and interactive fillable fields, this isn't about quitting your phone or proving anything.
You're the researcher. Your job is simply to notice what happens.
The 7-Day Experiment is a place to start.
Dopamine Dungeon is where the rabbit hole gets deeper.
— Ziana de Bethune
Certified CBT Practitioner | Author | Psychology, neuroscience & human behaviour
Author • CLC • CBT Practitioner
© 2026 Ziana de Bethune. All rights reserved.
