THE PSYCHOLOGY BEHIND IT

We do things for reasons—even when we don't know what those reasons are.

Psychology helps us understand the patterns behind our thoughts, feelings, and behaviour—and gives us a better chance of changing the ones that aren't serving us.

Sometimes those patterns have names. Sometimes they're shaped by the brain, our experiences, our environment—or a combination of all three.

WHY DO WE DO THE THINGS WE DO?

Your brain is constantly making predictions, shortcuts, and decisions—often without asking for your permission.

That's useful most of the time. But those shortcuts can also create some wonderfully strange, frustrating, and surprisingly predictable behaviour.

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• Cognitive Biases
  The shortcuts that can distort our thinking.

• Psychological Effects
  Predictable ways our minds influence perception and behaviour.

• Heuristics
  Mental rules of thumb we use to make decisions.

• Behavioural Patterns
  The things we repeatedly do—sometimes without understanding why.

• Thinking Traps
  The patterns that can keep us stuck.

• Neuroscience & Behaviour
  What the brain can tell us about the choices we make.

There's a name for that?

You've probably noticed some of these behaviours. You just may not have known what to call them.

Curious about the psychology behind the things we do?

Author • CLC • CBT Practitioner

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