
THERE'S USUALLY MORE GOING ON BENEATH THE SURFACE.
Why do we keep checking our phones when we don't actually want to?
Why do we procrastinate on things we genuinely want to accomplish?
Why do certain people seem to get under our skin?
Why do we sometimes do things that make absolutely no sense—even to ourselves?
Human behaviour is rarely random.
There are names for many of the strange, frustrating, funny, and surprisingly predictable things we do.


THE PSYCHOLOGY BEHIND IT
We do things for reasons—even when we don't know what those reasons are.
Psychology helps us understand the patterns behind our thoughts, feelings, and behaviour—and gives us a better chance of changing the ones that aren't serving us.
Sometimes those patterns have names. Sometimes they're shaped by the brain, our experiences, our environment—or a combination of all three.
WHY DO WE DO THE THINGS WE DO?
Your brain is constantly making predictions, shortcuts, and decisions—often without asking for your permission.
That's useful most of the time. But those shortcuts can also create some wonderfully strange, frustrating, and surprisingly predictable behaviour.



