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THERE'S USUALLY MORE GOING ON BENEATH THE SURFACE.

Why do we keep checking our phones when we don't actually want to?
Why do we procrastinate on things we genuinely want to accomplish?
Why do certain people seem to get under our skin?
Why do we sometimes do things that make absolutely no sense—even to ourselves?

Human behaviour is rarely random. There are names for many of the strange, frustrating, funny, and surprisingly predictable things we do.

THE PSYCHOLOGY BEHIND IT

We do things for reasons—even when we don't know what those reasons are.

Psychology helps us understand the patterns behind our thoughts, feelings, and behaviour—and gives us a better chance of changing the ones that aren't serving us.

Sometimes those patterns have names. Sometimes they're shaped by the brain, our experiences, our environment—or a combination of all three.

WHY DO WE DO THE THINGS WE DO?

Your brain is constantly making predictions, shortcuts, and decisions—often without asking for your permission.

That's useful most of the time. But those shortcuts can also create some wonderfully strange, frustrating, and surprisingly predictable behaviour.

These are just a few of the patterns that can quietly influence how we think, feel, and behave.

SOME OF THE PATTERNS WE'LL EXPLORE

  • Cognitive Biases
    The shortcuts that can distort our thinking.

  • Psychological Effects
    Predictable ways our minds influence perception and behaviour.

  • Heuristics
    Mental rules of thumb we use to make decisions.

  • Behavioural Patterns
    The things we repeatedly do—sometimes without understanding why.

  • Thinking Traps
    The patterns that can keep us stuck.

  • Neuroscience & Behaviour
    What the brain can tell us about the choices we make.